ANOTHER VIEW
The pressure on John Key to reveal exactly what was said during his conversation with Act Epsom candidate John Banks was always going to build.
Trying to shut down the issue by laying a complaint with the police because the eight-minute chat had been recorded without consent was never going to work.
Nor was the Prime Minister's attempt to steer the episode into the realm of media ethics. And refusing to answer questions about the "tea cup" tape and walking out of a media stand-up was certainly going to cultivate, rather than discourage, interest. So much so that Mr Key now has no viable option but to release a transcript of the conversation.
The episode has moved far beyond issues related to the media. Even during that phase, however, the Prime Minister floundered. His attempt to link the tape to News of the World-type secret taping tactics was nonsensical. Worse still was the tastelessness of his claim that a conversation between two high-profile New Zealanders about their son or daughter being suicidal could, if reported in a Sunday paper, lead to the child taking his or her own life.