No doubt about it, being a mother definitely leaves it mark and while the rewards are said to be plentiful the body, in particular, can take a beating.
Whether it's stretchmarks, C-section scars, mummy tummies or boobs that fail to have the elasticity of a bungee cord, in a world where body image can easily consume us all, a mum's self-confidence can plunge faster and lower than her once-perfect bustline.
Some women are blessed with bounce-back bodies, others work hard to get themselves back in shape and now, more than ever, those with the means turn to cosmetic surgery to help restore them to their former glory.
But what of the women who do none of the above? Those once luscious, lactating Lolitas, shamelessly pumping out the Breast is Best message, quite literally. Each and every boob a genuine contender for a Queen's Service Medal for contributions to childhood development and health.
In their brave battle against the bottle, many a mammary has fallen, some below the waistline, and this can certainly take an emotional toll and cause some to feel flawed or scarred in some way, not to mention self-conscious.