A joint effort is behind courses promoting Chinese language and culture courses in Whanganui for people looking at developing business or educational links with the world's most populous nation.
The Whanganui District Council's economic arm Whanganui and Partners, Whanganui High School and Community Education Whanganui will promote the six-week introductory course starting next month.
Adrian Dixon said the courses were being set up because they believed they would be useful for local businesses looking at the Chinese market and could help with any effort to tap into the potential of the Chinese education market.
"It could also help potential Chinese investors to look at Whanganui as an opportunity for them," Mr Dixon said.
"Understanding the language and culture of the Chinese reduces fears and doubts for anyone wanting to get involved in that market and that's why these workshops are so important," he said.