ALL of a sudden there's talk of an actual Trump presidency. From late night joke, he's mutated to world class nightmare. After 37 failed predictions of his demise, then following his successes - Super Tuesday and beyond - he now has to be taken seriously as the probable GOP nominee. And suddenly, too, the question immediately for Republicans is how to stop Trump.
It's become almost traditional, when a politician held in some degree of contempt by the media elites, succeeds, despite their withheld concurrence, to spread that contempt to the voters. George W Bush's successful second campaign was greeted by a British tabloid headline of "Fifty-five million idiots". So it is with Trump. It's assumed that his supporters are the unwashed, uneducated. That assumption dangerously dismisses the real power of the man to persuade and to sell his particular brand of snake-oil, a skill that may buy him the White House.
What is the attractant that so captivates voters? Taking them at their word, the mantra his supporters repeat is "He tells it like it is". How can that be? Trump is nothing but contradictory, a-factual, and full of racist, ethnic and gender pejoratives.
Trump is speaking to the frustration and bitterness and disappointment felt by millions of working class and middle class Americans who hear in his populist anti-establishment diatribes, confirmation of their anger, as evidence mounts of their exclusion from the American Dream.
What they've experienced in 30 years of wage stagnation is their well-paying factory jobs - skilled but unschooled workers made US$25 ($37) an hour - exported overseas, leaving behind the Rust Belt with service sector jobs paying minimum wage of US$7.25 ($10.72) an hour.