Tatooine is, you will surely agree, a pretty stupid name for a planet, but there are so many Star Wars fans that some unfortunate world is bound to end up being called exactly that. Let's just hope that its inhabitants, if there are any, never find out. On the whole, though, giving more user-friendly names to newly-found planets orbiting other stars is a good idea.
There is, for example, a potentially habitable "exoplanet" only 16 light years from here that is currently known only as Gliese 832c. As any real estate agent could tell you, it would attract a lot more attention if you renamed it "Nirvana".
There are gazillions of stars, and only around 300 have proper names (Antares, Procyon, Sirius) in any language. Some of the other bright ones are named after the constellation they are in, with a Greek letter or a number to indicate which one they are (Alpha Centauri, 61 Cygni). But most are just a number in a star catalogue. Jerome Lalande's, published in 1801, had 47,390 stars, Henry Draper's, published in 1918, listed 225,300.
Gliese 832 was named in a list of 3803 "nearby" stars (up to 72 light years away) first published by Wilhelm Gliese in 1957, and updated several times since. The "c" was added when Gliese 832 was discovered to have planets two months ago. All very sensible and orderly, but not very romantic. So the International Astronomical Union called in the consultants, and the result was (pause for trumpet flourish) a competition!
The NameExoWorlds contest, announced last year, will give the global public an opportunity to give more exciting or at least more memorable names to about 300 planets circling other stars. Starting next month, a site will open on which astronomy clubs and other non-profit organisations can register with the IAU, and in October they will be asked to pick 25 or 30 of these planets for the first round of naming.