"We encourage people to enter and find out how viable their idea is.
"This is an amazing opportunity to get involved in the entrepreneurial community and find help to get your great idea off the ground."
He expected some contestants from last year to return.
"There will be some who will enter more than one idea, there will be many who are right at the start of developing their idea, and others who are well along in their business plans."
The top 20 entrants will attend workshops to prepare for their in-person pitches, which will take place before a room of judges.
Each contestant will have two minutes to get the judges inspired by their ideas.
Easton said there were a few false starts and forgotten pitch lines in 2021, which was a testament to the seriousness of the environment and the high stakes for the entrepreneurs.
"The incubator programme really tests competitors' adaptability and willingness to grow.
"It can be confronting and enlightening working with experienced mentors, and the process accelerates ideas."
The final step on the journey is the chance to pitch the ideas at an awards night in August.
"The cash prize will be hugely helpful and what they learn along the way is invaluable," Easton said.
Budding entrepreneurs needed a leg up, and organisations such as Whanganui & Partners helped people turn an idea into a real thing, Campbell said.
"Innovate was a massive help. I actually missed it when it ended. There were 10 weeks of us going there for an hour or two every Thursday night.
"I've had a few setbacks along the way since then, but you've just got to keep at it."
Whanganui & Partners has also developed a programme to help the business community get support and give their new ventures the best possible start.
The first start-up information session is scheduled for April 28.
They will provide a practical beginning point for people ready to turn an idea into a successful business, and for others who are ready to grow their start-up or new venture.
Entrepreneur meet-ups are set to start as well, to be held every six weeks beginning on May 5.