Yes, people make their own decisions and, yes, there are relatively cheap buses, but I don't think young people, especially women, realise that hitchhiking exposes them to the underbelly of New Zealand society, the part that fuels our horrible domestic violence and child abuse statistics.
Like those perpetrators, men who murder hitchhikers don't have horns growing out of their heads.
The coroner investigating the death of Dagmar Pytlickova reiterated police advice to hitchhikers to not accept rides from strangers, or not to hitchhike alone.
But we need to do much more and get the message out there as clearly and as shockingly as possible to make hitchhiking unthinkable. Perhaps along with the 100 per cent Pure campaigns and gorgeous photos of our scenery that line the walls of international arrival halls we need to show the faces and tell the stories of those who have died by simply sticking their thumb out and meeting a monster.
It's not attractive but at least we will have made a bigger effort to tell our guests the truth.