"We shall fight on the beaches," Winston Churchill once famously said - and on Sunday war will be waged on waste and litter on Castlecliff beach.
A number of community groups are lining up for what has become a regular monthly fixture, including Sustainable Whanganui, Coast Care, Castlecliff and Aranui School students and teachers, Second Chance Kittys, Charm Animal Rescue and the Whanganui Community Gardens Project.
It is the fifth such clean-up and will run from 1pm to 3pm.
Organiser Joy Clark has been particularly impressed with the efforts of younger children at the clean-ups.
"The youngest children helping are between 1 and 2 years. What is particularly pleasing is that children are now collecting rubbish on a daily basis around the streets, park and beach," she said.