World heavyweight boxing champion Joseph Parker has partnered up with Child Cancer Foundation to help grow awareness of the impact of child cancer on Kiwi families, and the need for support.
And while he may have taken off the gloves for a bit, he's happy to don a wig for the annual Wig Wednesday fundraiser taking place Wednesday June 21.
Parker recently spent time with children, parents and whanau at Child Cancer Foundation's Auckland Family Place, trying on an array of colourful wigs, signing memorabilia and handing around his winner's belt.
"The children show strength and courage that completely humbles me, and to see that they still have smiles on their faces is a credit to the wonderful team at Child Cancer Foundation," says Parker.
"These children have gone through so much in their lives and continue to live optimistically - a great lesson is to be learned here."