Whanganui Volunteer Centre's second recipient of the Mud Ducks $40 voucher is Castlecliff stalwart and long-time volunteer Graham Pearson.
"It's to reward people who do this out of the goodness of their heart and who do such an incredible job and go beyond the call of duty," says Sandra Rickey, centre manager.
"You can't put a price on what volunteers do — it's incredible."
Graham's volunteering started on behalf of his children, when he and his wife Lyn were involved in Playcentre and then with Girl Guides and Scouts.
Graham was a research officer at Massey University until his retirement about 10 years ago.
He came out from England to take up his job at Massey in 1969.
"I was going to stay for three years, then I met this gorgeous Kiwi girl and I'm still here," he says.
"Lyn grew up in Wellington so I promised her we'd retire by the sea, so that's why we're in Castlecliff."
It wasn't long before they met Ted Frost and got involved in Progress Castlecliff and particularly Coast Care.
Graham became Ted's 2IC and when Ted became ill and died, Graham took over his duties.
"We were doing Saturday mornings as a group, but that dwindled as people left, so we made it into a community project."
Graham has an email list of volunteers who help him look after the dunes along the beach, planting native species like flax, taupata, karamu and ngaio.
"We've been working on the back dunes with bigger plants, but now there's talk about the fore dunes [fronting the beach], planting pingao and spinifex.
"The idea is to do something there to stop sand blowing on to the carpark."