We've known this Government department by many names, and some stick. Like WINZ. While that's no longer its name, its purpose remains the same.
The Ministry of Social Development wants to get people into employment and provide staff for employers.
Their building in St Hill St has been brightened up with colourful signage promoting that function.
"We want to encourage people to come in," says employment co-ordinator, Glenn Park. He means people looking for work and work looking for people.
Just inside and to the right of the doors is a large room set aside for that, the Employment Zone.
The signage is working, says Gloria Campbell, Regional Commissioner for Social Development.
"It is attracting employers and job seekers to come in and have another conversation with us.
"What we're trying to do is bring attention to our employment services and our recruitment services for employers."
Glenn says the signage on the building and in the employment room is the work of Display Associates and Morrie Gibbons Signs.
"We're looking to maximise the number of jobs in the economy, so if there's an employer out there who's thinking about employing someone and not sure how to go about that, we've got a lot of support services here in Whanganui," says Gloria.
That support is provided by Employer Services Manager Adam Hubbard and his team. They can take care of the recruitment phase, screen applicants and generally shoulder some of the burden expected of an employer.
"We really want our work brokers chasing those big opportunities and those big employers, maximising opportunities for our clients," says Adam. "The way to do that is build strong relationships with those people."