Sporting programmes and organisations in the Whanganui, Rangitīkei and Ruapehu regions can apply for $366,000 of funding available through Sport New Zealand.
Tū Manawa Active Aotearoa Fund is a partnership between Sport NZ and regional sports trusts, which aims to support programmes or projects that focus on play, active recreation and sport experiences for tamariki and rangatahi.
Funding applications opened on Thursday, with organisations able to apply until April 30.
Sport Whanganui sport and club partnership lead Aidan O'Connor said the funding had effectively replaced the former Kiwi Sport funding, with slightly different parameters.
"The fund is there to support new innovative sporting programmes to get off the ground."