Six events in Ruapehu have been awarded funding, predicted to attract over 40,000 people, with two-thirds being visitors from outside the region.
The Ruapehu event organisers will receive funding from a pool of nearly $450,000 over the next two to three years, following the announcement of a second tranche of funding from the Thermal Explorer Regional Events Fund.
A mixture of new and existing events will receive the funding, covering diverse interest areas of snow sports, trail running, cycling, music and culture.
The events are Tom Campbell Big Air, Ohakune Roots & Blues Festival, Kotahitanga Festival, Vertical Sky Waka Challenge, Raetihi Gutbuster and one other that is still to be confirmed.
A Ruapehu District Council spokesperson Kim Treen said in the past it was small groups of volunteers delivering Ruapehu events, and he was pleased they could receive this financial support over the next three years.