We're awash in clichd terminology, mostly falling into two either meaningless or pointlessly clumsy categories. The political left has always been prone to chanting mantras, often as a substitute for having nothing to say. Typical was their obsession in the 1970s with the word "fundamental". A lefty cousin of mine, then the PSA president, was incapable of uttering a sentence without including it.
Once Muldoon invited me to dinner in the Prime Minister's dining room and I regaled him about this "fundamental" obsession. Afterwards we entered the guest section at the rear of the House, to sit a few minutes before he took his seat. As we came in then new MP David Caygill rose. "Fundamentally..." he began and Rob let out an almighty guffaw. Startled, David tried again. "The fundamental.." and again Muldoon erupted. Badly rattled Caygill had another crack and out came another "fundamental". Everyone was puzzled but afraid to buck Rob and Caygill simply gave up and sat down baffled.
In recent years, the remnants of the old left, unable to attack the market economy as everyone now understands that it simply means them making their spending decisions and not the state, have dishonestly substituted, "neo-liberalism", implying it as something bad. In fact it's exactly the same thing, but jargonese sloganising is in their blood.
Prior to the Douglas liberalisation, urban trendies such as young lawyers, academics and the like, took pride in calling themselves socialists. But subsequent events caused them great confusion and they switched to the utterly meaningless "social democrat" to blanket categorise their position, only a few die-hards persisting with "socialist". I treasure the memory in the 1990s of one prominent Labourite proudly saying on National radio, "I'm still a socialist".
The interviewer then asked what she meant by that whereupon we heard 10 minutes of what she didn't - "When I say socialist I don't mean.." But we never found out what she did. Helen Clark astutely killed off "socialist" once she became PM, only ever referring to herself, meaninglessly, as a social democrat.