Five hundred sets of lights will be handed out to Whanganui cyclists, runners and walkers as part of a Be Bright, Be Seen campaign.
The campaign, which was launched this month, aims to ensure those out and active during the winter mornings and evenings are more visible to other road users.
Be Bright, Be seen is a partnership between Whanganui District Council, Horizons Regional Council, Whanganui Police, Let's Go and bike groups.
"We hope to educate not only cyclists on the road, but pedestrians and runners using shared pathways and footpaths," Council Active Transport Facilitator Norman Gruebsch said.
It comes just a month after the Council's inaugural Light Up Bike Spectacle where 500 people donned lights and glow sticks for a night parade along the shared pathways.