Whanganui's Kaitiaki Farm will open its gates to a curious public on Sunday.
December 10 has been set as a day when dairy farms all over New Zealand welcome the public, in an effort to neutralise negative perceptions about dairy effects on water quality.
It's a campaign backed with advertising and supported by DairyNZ and Fonterra, which has more than 1000 farmer shareholders across South Taranaki, Whanganui, Rangitikei and Ruapehu.
But new Fish and Game chief executive Martin Taylor says it just shows the industry is desperate to restore public support for dairying.
The closest dairy farms for Wanganui Chronicle readers to visit are at Okato and New Plymouth in Taranaki, or Ashhurst and Kimbolton in Manawatu.