Occcasionally in journalism you encounter stories that take off, they resonate with the readership to the point that they gain a momentum and it seems impossible to sate the thirst from readers for the topic.
These are not always stories about the major issues - often they can be about seemingly trivial matters - but one which we at the Chronicle hope has this level of appeal is our new campaign Keep it Local: Wanganui.
It's not a new idea by any stretch but now more than ever it seems appropriate to consider our role in maintaining Wanganui as a positive, vibrant place to live where there are activities to enjoy, as well as jobs and opportunities for growth.
Following on from last Tuesday's story about Christmas shopping and the suggestion we should first look to what is offered on our doorstep, we have taken that a bit further with Keep it Local: Wanganui.
There are so many different ways we can keep it local, from shopping for goods and services to the events and activities we choose to go to and the clubs and organisations we belong to. All play a part in connecting our community and making it stronger.