People with a high public profile - celebrities even, dare we say - must surely know the value of perception.
This must especially be the case with people elected to public office. So why then is former mayor Michael Laws so upset that his record of non-attendance at district health board committee meetings has been made public?
And why also has surgeon and fellow elected representative Clive Solomon stayed silent? Surely there is an explanation, quite aside from Mr Laws' own dismissal of the meetings as meaningless.
One would have thought that rather than attacking the messenger or trying the silent treatment, the two would have fronted up to explain in some detail to the very people who voted them in the reason for their action, or lack thereof.
In both the district health board and Wanganui District Council, Mr Solomon and Mr Laws polled among the top five. Clearly voters could see something in their considerable talent that could have been used constructively to aid the community.