IT ALL started during the 2011 Rugby World Cup when the England squad was based in Queenstown.
The details are sketchy, but it seems some of the English players entered a local bar and one of them -- Mike Tindall, who is married to a member of the British royal family -- was seen drinking beer.
The outrage was palpable.
At the height of the furore, England coach Martin Johnson, himself a legendary player and World Cup-winning skipper in 2003, fronted up to the glare of the world's media ... and even gave them their headline.
"Rugby player drinks beer shock!!"