Values rather than commercial value wins a small victory.
While not quite on a par with the Black Power salute on the podium at the 1968 Olympics, Williams' stand is also a political statement - and one we should be grateful for.
The usurers - sorry, banks - are in the business of putting us into debt to make money from us. Home loans, credit cards, whatever ... they encourage people to spend more than they have, and then they laugh all the way to the bank (their bank).
Less than 10 years ago, this encouragement of more and more debt caused the biggest worldwide recession since the Great Depression. Could the global financial crisis have been averted if a top US basketball player had taped over his Lehman Brothers logo, or the star baseball pitcher covered up that Merrill Lynch emblem?
Pass the sticking plaster, Sonny Bill.