WILL the heartbreaking photo of the body of a 3-year-old boy washed up on a Turkish beach after a boatload of would-be migrants sank do what various political parties and organisations have failed to do?
Will it soften the heart of Prime Minister John Key enough to see New Zealand lift its 30-year-old refugee quota?
The image of 3-year-old Aylan Kurdi lying face down at the water's edge has shot around the world. It may prove as powerful as it is pitiful; as galvanising as it is shocking.
It encapsulates the refugee crisis gripping Europe and elsewhere in a horribly eloquent and uniquely personal way. It also shows the power of the media - and particularly of a photograph - to make an impact, one whose repercussions are still being played out.
Mr Key has resisted calls from the United Nations, Unicef and the Green Party, among others, to lift our refugee quota of 750 per year, but the call is to double that number, starting with an emergency intake in the face of the mass exodus from Syria.