IT MAY have been very rewarding for those behind the Givealittle beach campaign to tell Gareth Morgan to stick it.
When I first heard the news I thought Trade Me millionaire Mr Morgan had just agreed to donate the $1 million or so needed to snap up the Abel Tasman Beach.
Before that I actually thought you couldn't own a beach in New Zealand, but that is wrong as well. But there were strings attached to his generosity - that his family would have first dibs on the part of the beach in private ownership.
Mr Morgan has a lot of strings to his bow - economist, businessman, start-up funder, philanthropist and wild cat nemesis. And he has never been reluctant to express his views.
In respect of his beach purchase, Mr Morgan would only be needing it for 10 years or so and then the rest of New Zealand could have it.