Four years in the waiting, the Rugby World Cup is under way and getting up a head of steam as hosts England falter - perhaps fatally - against Wales.
The minnows show their might and the All Blacks stay on course in their bid to retain the Webb Ellis trophy.
The nation is engrossed and all other sporting endeavour seems like mere crumbs at the table of the oval ball banquet.
Before the "national sport" totally consumes everything, a quick nod to Wanganui's "national sport" which was gracing the back pages only a couple of weeks ago.
In terms of elite performers and medal tallies, rowing has to be our premier activity. And earlier this month three local athletes collected world championship medals and helped pilot their boats towards next year's Olympic Games.