Tourism, sheep and beef farming, manuka honey and affordable aged-care. Those are Wanganui's strengths to be plundered, says the Regional Growth Study released last month.
The report has prompted many questions.
Just a couple are: where to from here? And where is any mention of Wanganui's natural advantages - arts and heritage?
As to what happens next, the Government's involvement cannot stop now.
While subsidies have been anathema to successive governments since the reforms of the 1980s, it was noteworthy that Wanganui apiarist John Brandon actually started his business in 1982 with a suspensory loan from the government.