They're calling it a ripple.
But it feels more like a tsunami to some.
Whanganui's housing market is the hottest it's been for some time.
And while that's generally accepted to be a good thing, there are inevitable downsides.
One can only imagine what those struggling to find a place to rent will think of today's page one story that reports those selling up are pocketing a cool $75,000 profit each.