Whanganui Chronicle
  • Whanganui Chronicle home
  • Latest news
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
  • Death notices
  • Classifieds

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • On The Up
  • Sport
  • Business
  • Opinion
  • Lifestyle
  • Property
    • All Property
    • Residential property listings
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology

Locations

  • Taranaki
  • National Park
  • Whakapapa
  • Ohakune
  • Raetihi
  • Taihape
  • Marton
  • Feilding
  • Palmerston North

Media

  • Video
  • Photo galleries
  • Today's Paper - E-Editions
  • Photo sales
  • Classifieds

Weather

  • New Plymouth
  • Whanganui
  • Palmertson North
  • Levin

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Whanganui Chronicle

Editorial: Interview sealed fate after blunder

By Reon Suddaby - Deputy Editor
Whanganui Chronicle·
7 Jul, 2011 09:14 PM2 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Alasdair Thompson was always reluctant to jump - but eventually he got pushed anyway.
News this week that the Employers' and Manufacturers' Association (EMA) chief executive had been sacked from his post, following comments that the productivity of women was linked to their menstrual cycle, came as no surprise.
Perhaps more of
a surprise was the fact it took this long for him to lose his job.
Mr Thompson was always going to try to hang on grimly to his role.
Even his demeanour in the now-infamous interview with television reporter Mihingarangi Forbes was indicative of a man used to getting his own way, a man used to calling the shots.
But surely even Mr Thompson, an experienced executive who had previously worked at the EMA for 12 years, must have known the incident was likely to end eventually with him losing his job, one way or another.
His initial radio comments which sparked the furore were bad enough.
But the television interview was the final nail in the coffin, particularly once it went viral on the internet.
The visual record of Mr Thompson's misguided interview with Ms Forbes, which came across as a case study in how not to handle a public relations disaster, put the final seal on the deal.
The EMA tried to deflect the cries of outrage from women's groups and the like.
What it couldn't deal with was the mass public outrage - the Facebook groups, the posts to Twitter, the letters to the editor.
On the face of it, it may not have seemed it, but there were always two sets of views about Mr Thompson's comments.
The more vocal of the two groups called for the embattled chief executive's head, while the far quieter group, knowing that they were in the minority, was those who thought the controversy was simply another example of political correctness gone mad.
Even if Mr Thompson genuinely believes in the comments he made he should have known they espoused a view most people would find unacceptable.
It's difficult to understand how such an experienced chief executive could make such a stupid mistake.
But then, it appears Mr Thompson never was that good at comprehension.
Feedback: editor@wanganuichronicle.co.nz

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Whanganui Chronicle

Whanganui Chronicle

RSA 'alive and well' despite premises closure

11 Jul 06:00 PM
Whanganui Chronicle

‘Everyone went silent’: Whanganui Youth MP speaks in Parliament

11 Jul 05:00 PM
Whanganui Chronicle

Major Joanna Margaret Paul exhibition opens

11 Jul 05:00 PM

From early mornings to easy living

sponsored
Advertisement
Advertise with NZME.

Latest from Whanganui Chronicle

RSA 'alive and well' despite premises closure

RSA 'alive and well' despite premises closure

11 Jul 06:00 PM

Former members are 'more than welcome' to return, RSA Welfare Trust president says.

‘Everyone went silent’: Whanganui Youth MP speaks in Parliament

‘Everyone went silent’: Whanganui Youth MP speaks in Parliament

11 Jul 05:00 PM
Shelley Loader: How we can all get a share of the apples

Shelley Loader: How we can all get a share of the apples

11 Jul 05:00 PM
Major Joanna Margaret Paul exhibition opens

Major Joanna Margaret Paul exhibition opens

11 Jul 05:00 PM
Solar bat monitors uncover secrets of Auckland’s night sky
sponsored

Solar bat monitors uncover secrets of Auckland’s night sky

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • Whanganui Chronicle e-edition
  • Manage your print subscription
  • Manage your digital subscription
  • Subscribe to Herald Premium
  • Subscribe to the Whanganui Chronicle
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • Whanganui Chronicle
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • NZME Events
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • © Copyright 2025 NZME Publishing Limited
TOP