Whanganui company Vitapower has signed a distribution agreement with MP Agro - Japan's biggest animal product producer.
MP Agro has an annual turnover of ¥60 billion ($786 million) and employs more than 500 people throughout Japan. Vitapower employs 12 staff plus a handful of contractors.
Vitapower has more than 15 equine, small animal and agricultural products, with continuing research and development to create new markets and product applications.
It's not the local company's only access to the Japanese market, but possibly the most lucrative. The company says it also has business links forged from Whanganui's sister city relationship with Nagaizumi.
The distribution agreement comes as latest economic forecasts point to the regions, not the main centres, driving growth in the foreseeable future.