ON the day that - in real life - a DIY shopper at Mitre10 complained at the labelling of a pink set of tools as "tool set ladies", in a parallel universe the general election campaign is heating up.
So, let's cut to that parallel universe and listen in on TVMediaNZ1's top news anchor, Jocasta Ardunby, grilling the Prime Minister.
Ardunby: "Prime minister, many people have expressed surprise that you have managed to have six children while simultaneously running the country these past years."
Bill Inglish: "Yes, there has been a lot of ill-informed comment ... comment that is entirely inappropriate in 2017."
Ardunby: "But how have you managed it? Are you suggesting men can multi-task as well?"