She may have the looks, the celebrity status, the burgeoning bank balance and the musical world at her feet, but you have to feel sorry for Lorde.
And no, I don't mean because this year's sophomore album Melodrama — despite retaining her lyrical potency — has been over-produced and over-sophisticated to the point where that distinct individual charm, which made her such a cool deal in the first place, has been airbrushed to extinction.
The dilemma of the 21-year-old singer from Takapuna is that she is caught in a game of political ping-pong between the Jews and the Arabs (or the Israelis and the Palestinians, if you prefer).
Her management organised a tour which included a gig in Tel Aviv (which may or may not be the capital of Israel). It's what you do if you are planning world domination through rhythm and melody.
A solid campaign on behalf of the oppressed Palestinians convinced her that it was not the right thing to do and this week she cancelled the show, prompting an equally sturdy campaign of condemnation from the pro-Israeli faction.