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Home / Whanganui Chronicle

Editorial: Games need a revamp ... and a sponsor

By Mark Dawson
Whanganui Chronicle·
24 May, 2017 07:29 PM2 mins to read

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Mark Dawson, Editor of Wanganui Chronicle

Mark Dawson, Editor of Wanganui Chronicle

I sincerely hope I do not see the New Zealand Masters Games in Whanganui in 2019.

Instead, I hope to witness the Naming Rights Sponsor Here NZ Masters Games, and our iconic celebration of sporting participation fully bankrolled.

The Whanganui Events Trust, in its current form, has taken the Games as far as it can. Now is the time for a serious revamp.

All such events have a natural lifespan and regularly face the challenge of re-inventing themselves.

Only this week came the news that the Wellington Sevens was to become the Hamilton Sevens after 18 years in the capital.

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When I lived there, it was the hottest ticket in town, fans snapping up all the seats within minutes and turning the Westpac Stadium into a seething party central.

In recent years, the players have outnumbered the fans and that lifespan cycle is on the downswing.

The Masters Games similarly faces a re-invigoration test ... but I trust that won't involve moving it to Hamilton.

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This year's event saw new Events Trust chief executive Kathy Cunningham try to shake things up, and that was fair enough. Unfortunately, her plans proved a little too ambitious, especially without a solid financial foundation on which to develop them.

The Games have always relied heavily on a solid bunch of gutsy volunteers from various sporting codes pulling things together.

But if it is to thrive, it also needs a professional touch - some new ideas and a hard sell to potential sponsors.

The Whanganui District Council has funds and expertise to call on and, as 49 per cent shareholder in the Games, it is right that it has a bigger say in the way forward.

As for the Events Trust, it's future looks cloudy. The Mountains-to-Sea multisport event did not happen again this year due to lack of numbers, and it has just finished a one-off Artists Open Studios contract.

Events are important to Whanganui - think Vintage Weekend - so do we need one body organising them. And, if so, what form should that body take?

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