A long time ago in a land not so far away ... Neville Johnson had a very smart idea.
An experienced businessman, his smart idea was a ferry service between Whanganui and the South Island (this is a ferry story, not a fairy story).
He spent a good while collecting data - the needs of companies to get freight across the Cook Strait using as little time and fuel as possible etc - and slowly built his case.
Last week his idea took a step forward when a feasibility study was released showing that such a service could make $30 million revenue a year, producing up to $7 million profit within three years.
It is a tantalising prospect for a district looking for a way to fire up its economic engine, and Mr Johnson is to be applauded for bringing it so far.