The unique Thrive Whanganui expo over two days this week was a wholly commendable effort.
The event aimed to promote social enterprise - small, niche businesses that also have a mission to make an impact environmentally, socially and culturally - and, judging by the reaction of those who attended, it hit that mark.
This is not good-cause charity, nor is it about marketing ploys to look like you are doing the right thing. It is about the sharp end of running businesses, making money and developing a strategy that will see the operation sustain a profitable trajectory.
Read more: Thrive Whanganui expo ready to boost local business
Thrive Whanganui expo promotes business with a heart
Credit to organisers Marianne Archibald, Nicola Patrick and Andre Taylor - and all the others who helped pull it off.