Talk of the so-called brain drain has long permeated political campaigns and newspaper think pieces, particularly in relation to New Zealanders leaving to go and live with our nearest neighbours.
Despite the brain drain moniker, it's not just our sharpest minds that are leaving - it's happening across all walks of life.
So what can be done locally?
It's possible that our collective focus is somewhat misguided. So many people that decide to head overseas do so for a change of lifestyle, and if it's change they're after, then very little of what we do in Wanganui will prevent them from making the move.
There are issues which can be addressed, again on a national level, that will help us to retain residents, such as more job opportunities, increased wages and salaries.
But, perhaps, rather than worrying about those people who are leaving, let's work on accentuating the positive to let the rest of the country and the world know about Wanganui and what we have to offer.
As revealed in the Community Outcomes Survey earlier this year, we're a pretty optimistic bunch here in the River City.
We know that we have cheap housing, great educational options and good people, all set amid a temperate climate.
It would be natural to want to keep this all to ourselves.
But instead, we need to shout it from the rooftops.
The task now is for our civic and national leaders to take up the challenge to ensure Wanganui thrives into the future, even as our population base continues to change.
Feedback: editor@wanganuichronicle.co.nz
