You have to feel sorry for Wanganui rugby.
It's not that they have done anything wrong, for thus far this year, the players and administrators appear to have done everything right.
Just weeks ago there was the seamless hosting arrangement with the USA Eagles rugby team that, from the outside at least, appeared to run very smoothly.
On top of that, the players have been steaming along very nicely in this year's Heartland rugby competition.
But it can't be easy trying to instill a sense of fervour towards the game at grassroots level when all the attention, and eyes, are directed towards the game's showpiece and the hopes and dreams that hinge on the All Blacks, and perhaps more specifically, Dan Carter's groin. So much has the attention of the rugby-following public been overtaken by the tsunami of the Rugby World Cup that a paltry 1200 people turned up to watch the Butcher Boys battle to secure a home final at Cooks Gardens last week.