As cataclysmic events go, it's right up there ...
But it's an "event" that has been going on so long that it has been captured by boiling frog syndrome, and the slow, drip-drip impact doesn't make much of a ripple.
The world's animal kingdom shrank by 60 per cent between 1970 and 2014, the World Wildlife Fund's Living Planet report tells us.
The report was released this week — it made the TV news in New Zealand and a few newspapers.
But it is not a tragic event in the way that an earthquake, a volcanic eruption, or a budget airline plane going down is, so it may not make a lasting mark on the public consciousness.