Whanganui entrepreneurs have a chance to win a $10,000 prize to help them develop their product or service.
Entries have opened for the Dragons' Den-style competition, Innovate Whanganui, which pits entrepreneurial minds against real-life challenges.
Whanganui & Partners is facilitating Innovate Whanganui in partnership with The Factory, a business and innovation hub that organises the Innovate competition in Palmerston North.
The Factory chief executive Dave Craig said Innovate's structure would benefit participating entrepreneurs, regardless of the result.
About 30 local entrepreneurs have attended Innovate workshops to learn more about the competition and Whanganui & Partners business strategic lead Tim Easton is encouraging anyone with a big idea to enter and find out if their concept might take off.