You've seen them, those commercials on TV that promise a flat belly if you work out for just three minutes a day, a blender that whizzes up fruit to become superfoods, or a particular piece of equipment that vibrates your fat into oblivion.
Have you ever considered that if it was that easy to lose weight and look fantastic the world would not have an obesity problem?
According to the latest research for the first time ever overeating is a larger problem than starvation among the world's overall population!
Many people believe that they can actually lose weight, gain a six pack and live fit and healthy lives if they give over their hard earned money to an 0800 number.
The appeal for most people is that it looks easy and effortless, minimal time is spent and fantastic results are instant.
Before you reach for your credit card, think again. Your money would be better spent on a good pair of walking shoes or a personal trainer.
I have worked in the health and fitness industry for more than 35 years. During this time I have never heard of or seen anyone experience the miraculous transformations as seen on TV — nor will I.