Whanganui & Partners' latest quarterly public forum was short on specifics but big on talk about positive changes in the future.
However, general manager Philippa Ivory warned the audience at Tuesday's forum that "transformational change" for Whanganui would take time.
"So I won't be standing here in three months telling you that we have a four-star hotel being built in Whanganui but I may be back saying we have found a developer to work with who may be interested in building a four-star hotel," Ms Ivory said.
Ms Ivory, who started with the economic development agency in January, said the key challenges and constraints for Whanganui included population gaps in the 20-30 age group; availability of land for housing and industrial development; and inner-city earthquake strengthening.
Retaining younger people in Whanganui would require "building pathways for employment" and more options for tertiary study for those who did not want to go to university, she said. Discussions were under way on plumbing and electrical trades training.