Whanganui District Council's business arm Whanganui & Partners is seeking community feedback on its plans for attracting visitors to the region.
A public workshop will be held this Thursday for Whanganui & Partners to collect ideas from the community that will shape a destination management plan (DMP) for Whanganui.
Paul Chaplow, of Whanganui & Partners, said the DMP will help the local visitor industry develop in a way that is driven by what people in Whanganui want.
"Destination management brings together different stakeholders to develop a well-managed, sustainable visitor destination. It's a way for us to identify the social, economic, cultural and environmental risks and opportunities and plan our future around them."
Chaplow said the DMP will provide direction for developing Whanganui as a destination as well as opening up opportunities to attract future funding.