It's been in their sights for a decade and now Whanganui's Suzuki dealership David Jones Motors can tick off another target.
The firm has picked up the 2105 Suzuki Excellence in Sales award which is judged on sales achieved by dealers across the country.
Gareth Jones, the dealership principal, said they had been "chasing" this title for 10 years so to finally win it was very satisfying.
"We've always been coming second or third and it was always being awarded to the Blenheim dealership which is the longest standing dealer in our particular sector," he said.
The judging is on sales across three sectors, metropolitan, provincial and rural. David Jones Motors is one of the 10 "rural" dealerships.