The Whanganui District Health Board is advising pregnant women to go alcohol free for the whole of pregnancy to best prevent foetal alcohol spectrum disorder (FASD).
As part of FASD Awareness Day on Sunday, September 9, the DHB's health promotion agency will run awareness stalls around the region throughout the month.
They will be led by health promotion officer Chester Penaflor who said foetal alcohol problems can be life-long.
"FASD lasts a lifetime, there is no cure and it is 100 per cent preventable," he said.
"The month of September is a great opportunity to appeal to our community and educate our whanau and friends about the importance of abstaining from alcohol during pregnancy."