Wild Oats health food shop owner Joseph Pawson says offering free delivery to customers was the obvious thing to do during the coronavirus pandemic.
"It's really just an abbreviation of any normal online ordering service," he said.
"Offering delivery is a viable template for any retail business, and helps keep foot traffic to a minimum, while preventing shops from having to shut their doors entirely."
Pawson said he was unaware of other retailers offering the service, but insisted it was the next logical step in the fight to control Covid-19.
"We hold bulk foods on the shop floor, so this initiative stops any cross contamination, and allows us to compartmentalise our products.