Whanganui & Partners has launched a tourism campaign encouraging people from the lower North Island to visit Whanganui this winter.
Visitor industries strategic lead Paul Chaplow said visitor spend over the summer from December 2019 to February 2020 increased by 11.7 per cent compared to last summer and they want to see similar results.
"People have just spent a period of time unable to get out and they're actively looking at new places to go," he said.
"Now's a great opportunity for us to help boost the businesses that were so restricted during the lockdown period."
He said that while Whanganui shone as a destination over the summer there was still lots to do over the winter months.