I HAVE been banging on for some time about how, as an organisation, Federated Farmers is losing its ability to communicate with the urban community.
We publish all sorts of stuff for our own use but very little seems to make it to our urban friends, and we wonder why they perceive us as living the high life and not giving a toss about them.
If we want to be seen as creditable in their eyes, should we not start making a serious attempt to engage them on as many levels as we can? How often do we hear of people from all walks of life in towns, all over the country, not fully understanding the role that agriculture plays in our economy? Will we ever sit down with them and make an attempt to tell it like it is? I think not.
As a start, let's look at the audited report that has some 25,000km of riparian fencing, or 96 per cent of dairy cattle fenced off from waterways, being done by dairy farmers all over the country, not to mention the sheep and beef farmers starting the very same process.
Firstly, how accurate is the total amount of fencing done? Secondly, just how effective is the riparian planting in catching nutrients leaching into our waterways?