The Cancer Society's Whanganui Centre and Mitre 10 Whanganui have partnered up for the next three years, with the local store sponsoring Relay for Life through to 2023.
The 18-hour-event takes place at Cooks Gardens on March 13 next year, where teams walk or run around the track in a relay-style, with all the money raised going towards helping people in the community through the Cancer Society.
"Relay for Life Whanganui has not had such a partner in previous years so this will be a huge boost to our event," Cancer Society event coordinator Alison Hollard said.
Mitre 10 has committed to the next three years with a $10,000 sponsorship annually for the Relay for Life, as well as the use of marquees and equipment for the event.
"It was a match made in heaven," Hollard said.