I WILL be the first to say that I am excited about embracing the tech revolution and it is a key thread of the future economic development of our little slice of paradise and, more widely, the world.
In fact, the more time I spend reading and working with businesses who manage disruption, the more convinced I am that getting prepared is an opportunity which needs to be grasped with both hands.
The sphere of digital commerce has seen innovation aplenty, including the utilisation of social media as a mechanism to reach current and new clients. The potential of this for your business is obvious — access to friends and active fans but also the ability for your business to be "shared" with new customers. To do this effectively you will doubtless need a carefully planned strategy and time to invest to keep it current and "real".
I am already on record as being a sceptic when it comes to social media and business, but returning from a recent conference and seeing real gains being made in new ways, I actually see more potential in the newer platforms like Instagram than I do with Twitter and Facebook. I am not a huge user of social media, but there seems to be more power in delivering short, sharp pictorial messages on Instagram and You Tube than sifting through some of the dross that appears on Twitter and Facebook.
With regard to Facebook, data security issues aside, the market has an uncanny ability to cut through the PR and for me the commercial potency wanes when you have to fight to get your message out among people informing you of every aspect of their lives — no matter how inane.