But at what cost?
One Creme egg, an old Kiwi favourite, contains about 171 calories and 25.1 grams of sugar. This translates to about 5 teaspoons of sugar.
To burn off those calories, an 80kg adult would have to run about 13 minutes at a speed of 10km/h.
Overseas research into the Easter eating habits of Britons found children in the United Kingdom received, on average, eight chocolate eggs each at Easter.
This equated to about 12,000 calories and around 270 teaspoons of sugar, the Daily Mail reported.
Healthy Food Guide nutritionist Claire Turnbull believed Kiwi kids consumed less Easter chocolate than their British counterparts.
However, even three large Easter eggs in one day "is a massive amount of sugar and saturated fat in one go, and a lot of calories", the former UK resident warned.
While an Easter chocolate gorge was unlikely to have long-term health effects, it would not be "particularly helpful" for children, she said.
They would probably feel quite ill after eating that much sugar and saturated fat, Mrs Turnbull said.
To help prevent children over-indulging on chocolate these holidays, she recommended running an Easter egg hunt with a group chocolate egg prize to reduce the amount each child consumed.
Beginning the Easter Weekend with a boiled egg breakfast accompanied by "toast soldiers" would help children associate Easter with real eggs, as well as chocolate ones.
Mrs Turnbull also recommended encouraging youngsters to spread out consumption of their Easter treats, if possible over a few weeks. - APNZ
BURNING IT OFF
Cadbury Caramello Egg, 10.5g
51 calories; 5.3g sugar = about 1 tsp of sugar; about 4 minutes of running or 9 minutes of walking.
Cadbury Creme Egg, 39g
171 calories; 25.1g sugar = about 5 tsp of sugar; about 13 minutes of running or 30 minutes of walking.
Lindt Gold Bunny milk chocolate, 100g
542 calories; 55.1g sugar = about 11 tsp of sugar; about 40 minutes of running or 92 minutes of walking.
Based on an 80kg adult. Running speed 10km/h. Walking speed 6km/h.
