The people behind the life-sized bull statues popping up around Bulls township are hoping that they will boost tourist numbers.
Peter Geurtjens said similar statues had such an impact in an Australian town and he's confident the spinoffs will be the same in his Rangitikei town.
Mr Geurtjens is a member of the local Lions Club and while the club was winding down it was looking for ways to spend $35,000 it had accumulated.
"Then Annabel Whisker, who's on the Bulls District Community Trust, got on board because they had about $20,000 available. We added that to our funds and pushed on."
That combined total of $55,000 enabled the club to purchase a veritable herd of fibreglass bulls, cows and calves.