Mainstreet Whanganui has a "new mantra".
General manager Des Warahi said that there had been such an incredible response to the Aroha Local campaign, they had chosen to adopt it.
"A fresh approach to the way we support our members has been worked on behind the scenes for the past six months, but the events surrounding Covid-19 have accelerated our work and produced a campaign that we are incredibly proud of," Warahi said.
"We understand the struggles that businesses have faced, are facing and may face, so if we can do our part to alleviate some of that stress, by encouraging locals to 'aroha local', 'love local', then we can help to keep businesses buoyant, throughout these changing times."