Dental care doesn't come cheap but one Whanganui dentist has decided to challenge that perception opening a new surgery in what is widely regarded as the city's poorest suburb.
Hadleigh Reid. who runs Victoria Dental, is transforming the old Castlecliff Post Office with two dental surgeries and the first of those was open for business yesterday.
Dr Reid bought Victoria Dental 10 years ago and says while he always wanted to provide the best dental care with the best equipment, working overseas in a voluntary capacity changed his world view.
He and two dental assistants worked with a team on the medical ship Pacific Hope, providing emergency dental treatment in Vanuatu.
"After treating people with different means, needs and expectations, I've realised there is a need for a more affordable 'no frills' treatment option here so that is what we're doing at Cliff Dental," he said.